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                                                                     UX Strategy + Research

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I merge creative and analytical thinking toward making an impact that lasts. Adept at conducting qualitative research, turning data into insights, and translating insights into successful design strategies, concepts, and experiences. 

 

                                                                          Content Strategy

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My main vision is to create engaging digital experiences that focus on: intuitive functionality, enjoyable interactions, concise information delivery, clean & clear CTAs, and foolproof user feedback loops to ensure business growth with a mutually beneficial relationship among your users, clients, community and industry on a global scale.

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                                                                                UI/UX Design

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                                                     Ideation. Accessibility. Usability.

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I design products that are useful, usable, and delightful to the users. I follow a user-centered design approach, design for the long term, and deliver results. I work extensively with product and engineering teams throughout the product lifecycle to understand business requirements, identify problems, and design solutions.

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                                                                                Visual Design

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Topography, color theory, pixel perfection and functionality are cores to my design ethos.

 

                                                                                 Development

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Wire-framing, prototyping, user testing, final validation. I work within and across teams to not only build design systems and processes but to also establish best practices for sustainable and scalable improvement.